Business events worth showing up for.
Contractor Connections · A four-event regional series
Across four events, Contractor Connections brought contractors and regional businesses together in distinctive venues, with local partners helping each event reach a different audience.
Why it was needed
A recurring event needs a reason to return. We changed the venues, partners and programming across the series while keeping the invitation clear: meet businesses doing work in your region.
Why it fit BBB
BBB already works with businesses across Maryland. Contractor Connections put that network in a room, gave community partners a part in each event and took the format into different regions.
Partnership model
BBB shaped and promoted the series. Hosts supplied the venues; sponsors and regional partners helped introduce each event to new audiences.
My role
I shaped the positioning, promotional approach and partner messaging across all four events.
500+
registrations and reservations across four events
“A breath of fresh air—much better than the stale crowd at the last few events.”
Attendee feedback, relayed after the event
